Privacy Policy | Plexterra | PLEXTERRA

Privacy Policy

Last updated: January 2025

1. Introduction

Plexterra ("we", "our", "us") is committed to protecting the privacy of visitors to our website plexterra.co. This privacy policy explains how we collect, use, and protect your personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

2. Information Collected

We collect the following information: • **Contact information**: First name, email address, phone number when you fill out our qualification form or contact us. • **Project information**: Your responses to the qualification questionnaire (situation, project type, budget, timeline). • **Browsing data**: Pages visited, visit duration, device used, via Google Analytics 4. • **Advertising data**: Interactions with our ads via Meta Pixel (Facebook/Instagram) and LinkedIn Insight Tag. • **Cookies**: Files stored on your device to improve your experience.

3. Use of Information

We use your information to: • Respond to your strategic analysis requests • Send you communications about our services • Improve our website and services • Analyze the effectiveness of our advertising campaigns • Comply with our legal obligations

4. Information Sharing

We share your information with the following third-party services: • **HubSpot** (CRM) - Customer relationship management • **Resend** - Transactional email delivery • **Google Analytics** - Web traffic analysis • **Meta (Facebook/Instagram)** - Advertising and analytics • **LinkedIn** - Advertising and analytics • **PayPal** - Payment processing • **Calendly** - Appointment booking These services comply with data protection standards. We never sell your personal information to third parties.

5. Data Retention

We retain your personal information for as long as necessary to: • Provide our services • Comply with our legal obligations • Resolve disputes • Enforce our agreements You can request deletion of your data at any time.

6. Your Rights

Under PIPEDA, you have the right to: • **Access** your personal information • **Correct** inaccurate information • **Delete** your information • **Withdraw** your consent at any time • **File a complaint** with the Office of the Privacy Commissioner of Canada To exercise these rights, contact us at info@plexterra.co.

7. Cookies and Similar Technologies

Our site uses cookies for: • **Essential cookies**: Site functionality • **Analytics cookies**: Google Analytics (audience measurement) • **Advertising cookies**: Meta Pixel, LinkedIn Insight (targeted advertising) You can manage your cookie preferences in your browser settings.

8. Security

We implement appropriate security measures to protect your information against unauthorized access, modification, disclosure, or destruction. This includes SSL encryption, secure authentication, and restricted data access.

9. Changes

We may update this privacy policy periodically. We will notify you of any significant changes by posting the new policy on this page with an updated date.

10. Contact

For any questions about this privacy policy or your personal data, contact us: